The SinVoisin Design Blog shared their current challenge: Shaping our brand identity using a work shoe. The corporate team spent the day creating a basic framework for the SinVoisin brand identity.
Origins Story – Creating the framework for our Brand Vision
SinVoisin Design Brand will establish a brand that has a strong, recognisable presence in the ready to wear market that qualifies and will be taking seriously in female work wear market. Below is SinViosin’s structured approach to developing the SinVoisin Fashion brand identity:
1. Brand Vision and Mission
A Mission Statement:
SinVoisin focuses on traditional designs for women’s work wear and ready to wear fashion that enhance a commuter’s daily experience and offer durable, high quality products for women working in a male dominated environment.
Vision Statement:
SinVoisin Fashion Design Brand aspires to achieve a timeless product line that enhances the female wardrobe integrating 10 core wardrobe fashion pieces for every work wear line and ready to wear fashionista essentials line.
2. Target Audience
The primary audience for SinVoisin fashion brand are working women who commute to work and spend many hours in a blue or white collar business environment. The consumer focus is budget conscious but willing to spend on foundation pieces for work and for fashion. The tone of the product lines is minimal, affluent subtle focusing on an urban street aesthetic and announcing a feminine presence without flaunting feminine features.
3. Brand Values
The core fashion brand values for SinVoisin include:
- Innovation
- Quality craftsmanship
- Customer focused safety and fashion focused design
- Monochromatic wardrobe essentials development
4. Brand Personality
SinVoisin fashion is a modern interpretation of a classic working wardrobe which incorporates sophisticated detailing and provides a visual identity for working women that affirms their core work design symbols. The brand encourages women to use their urban wardrobe choices to announce a female’s viewpoint in a business like manner.
5. Visual Identity
Logo Design:
Create a logo that encapsulates the essence of SinVoisin Design. It should be simple, memorable, and versatile.
Color Palette:
A monochromatic black colour scheme which uses paler tints of black to create an entirely black-gray palette that is subtle and elegant.
Typography:
Current font for fashion brand designing is Playfair by Google.
Imagery Style:
The imagery style is collage social commentary using street photography which aligns with the brand’s aesthetic of working people commuting to a salaried job.
6. Brand Messaging
Tagline:
Snap a second look.
Key Messages:
We believe in people working and going to work. We offer support for those long work days and bring out the best in our customers by comforting them all day long. We bring the best we can create to market for working women wanting to keep their gender out of the front line. We empower working women through fashion choices and trust consumers to take ownership and embrace our pro female fashion statements. We look and learn from our co-workers who stand firm until their work is done.
7. Online Presence
Website:
Our website is designed to be a user-friendly website showcasing SinVoisin’s Fashion Origin Story, our design portfolio for 2028, our product line and tentative pricing and the symbol statements we are incorporating into core pieces and accessories.
Social Media:
We share information on social media but as a small fashion house focused on working women, we will not spend too much time on any one platform.
You can reach us through social media and have a response within 30 days. The Brand launches in 2028 and this blog shares our origins storey.
8. Brand Guidelines
A comprehensive brand guideline document that outlines all of the elements of the brand identity in a easy to read and use format. This should include logo usage, color codes, typography, imagery, and tone of voice. This ensures consistency across all platforms and materials.
9. Launch Strategy
Our launch timeline for SinVoisin fasion to go to market in 2028. includes:
- Press releases for prototype evaluations and the product launch.
- Social media campaign to build a pro female facebook group.
- Attending Networking events to meet the market.
- Collaborations with influencers or other brands to create symbiotic relationships for each brand year product line.
10. Evolution
The brand is open to evolving to a unisex product line and creating a voice for both men and women at work.
Conclusion
Creating this strong brand identity for SinVoisin Fashion Design is required careful consideration of various elements and lifestyle choices. By clearly defining our vision, our values, and our visual identity, we have established the SinVoisin brand to resonate with our working audience that works with the design industry to share viewpoints and carry a global pro female message.