Our Origin Story: A Pair of Black Shoes and White Laces
Every great story has a beginning, and ours starts with a simple yet powerful image: a pair of black shoes with crisp white laces. At first glance, they may seem ordinary, but these work shoes symbolise the foundation of our journey filled with a desire to make choices that last for more than a day.
When we first spotted work shoes with white laces, we knew our work life would be changing. Those first pair of flat laces on black work shoes caught our eye with their classic design, and their striking contrast. In that moment, the design inspiration embedded inside our corporate work soul. Those work shoes with white laces represented more than just footwear; they embodied the spirit of a working woman seeking a subtle fashion choice in a male dominated workspace. The design transformation was ignited.
The shoes are a reminder of the need for safety in a dangerous world, the importance of being authentic and the need to stand up for personal beliefs. Those work shoes are a pivotal life spark for the SinVoisin brand celebrating self-expression in serious work spaces.
White laces and black work shoes symbolise our mission to clothe a world in a style where opinions flourish, and people are empowered to express themselves. Fashion without the fear of crushing supervisor critiques. Our brand, born from the working class roots of London, believes fashion should reflect a worker’s value and ethics not their checkbook balance.
As we embark on our origins story , we face challenges and obstacles but our black shoes keep us grounded. Our footwear reminds us to stay true to our values and keep our feet on the ground, no matter how windy the work vibes resonate. With each collection we launched, we infuse the essence of our original black work pair into each design, ensuring that every piece resonates with the same spirit of we can stand up for our rights to work.
Today, the SinVoisin brand is new and at its humble beginnings. We have the opportunity to grow and evolve for our core consumer, keeping the core message unchanged: celebrate the ability to work, embrace your choices, and let your style tell your opinions. Just like those black shoes with white laces, we believe in individual choice and the power to make a fashion statement a lasting mark on the world.
Join us on our origins story, inspiring ourselves through self study research and product testing with consumers. Together, we will create a brand where every piece is a staple with its own narrative. Begin the journey with one pair of black shoes with white laces.